What does PPC management include? A checklist you can verify
What does PPC management include? The weekly, monthly and quarterly work to expect, who should own the account, and how to verify it inside…
Blog category
Paid Ads Articles & Guides
Guides on Google, Meta, and LinkedIn Ads from the team behind our PPC management services — budgets, audits, and what to do when ads stop converting.
Google Ads vs LinkedIn Ads for B2B lead generation
Google Ads vs LinkedIn Ads for B2B lead generation: which to run first, what each platform charges for, and how to compare them on…
Google Ads account structure that survives contact with reality
Google Ads account structure, one decision at a time: when to split a campaign or ad group, where Performance Max fits, and how to…
How to audit your own Google Ads account: a 12-point checklist
How to audit a Google Ads account in 12 checks, from conversion tracking to Performance Max. See where to look, what a problem looks…
Next step
Put the reading into practice
When you're done comparing notes, the fastest way forward is a 20-minute conversation about your specific setup.