Google Ads that spend on the right searches
Weekly search term reviews. Conversion tracking that tells the truth. A flat fee that doesn’t scale with your spend.
Google Ads management means building your campaigns, reviewing the searches that actually triggered your ads, cutting the ones that waste money, and making sure conversions are tracked correctly. Crisolva reviews search terms weekly, not monthly, and charges a flat fee from $450 a month with no percentage of ad spend.
Most wasted budget goes to searches nobody approved
Google Ads rarely fails on bidding. It fails on intent, and everything downstream follows from that.
Broad match drift
Broad match keeps widening what you match to, until you’re paying for queries no one would have approved if asked.
Research traffic
Students, job seekers and competitors all click, convert at close to zero, and spend your budget at the same rate as a buyer.
Branded spend counted as performance
People searching your company name were already coming, so counting those conversions flatters a weak account.
Competitor terms bought by default
Bidding on a rival’s name can work, but at three times your normal cost per click it should be a decision, not a default.
What we look at in your search terms
The search term report shows what people actually typed, not the keywords you chose. We read it every week.
| Search term | What it tells us | Decision |
|---|---|---|
[keyword] free template | Wants a free resource, not a service | Negative keyword |
[keyword] jobs | Job seeker | Negative, campaign-level |
[competitor] pricing | Comparing, high intent, expensive | Keep, own ad, own landing page |
[keyword] near me | Local intent, converts well | Own ad group, raise bid |
A month of unreviewed search terms on a $5,000 budget is a month you don’t get back. Most agencies review monthly because it staffs cheaper, not because it works better.
How the account gets built
Structure decides what you can control later. A badly built account still spends; it just can’t tell you what happened.
Campaigns split by budget
Branded search, high-value services and experiments never share one.
Ad groups stay relevant
Closely related keywords let each ad answer the real search.
Landing pages match intent
Sending every click to the homepage wastes most of them.
History stays intact
We restructure around valuable conversion history.
Tracking that doesn’t lie to you
This is the most commonly broken thing we find, and it invalidates every decision made downstream of it.
We fix tracking before we optimize anything. Optimizing against a number you can’t trust is just moving budget around with confidence.
What actually happens in your account
Weekly
Search term review, negatives, budget pacing, and an anomaly check on cost per acquisition.
Owner: Paid Media Lead · every weekMonthly
Performance report and review call, bid strategy review, ad testing and landing-page recommendations.
You receive: report and review callQuarterly
Structure review, audience refresh, and an honest look at whether Google is still the right home for this budget.
You receive: written recommendationWhere Performance Max helps, and where it hides things
Automation is useful when it has enough clean conversion data to learn from—and dangerous when it hides where the budget went.
Where it works
What it hides
We use it where it fits and say so when it doesn’t. For most lead-generation accounts we start with controlled Search, then add Performance Max when there’s enough data for it to learn from something real.
What Google Ads management costs
Flat monthly management
Flat monthly fees from $450, based on ad spend rather than a percentage of it. No setup fee. No long-term contract.
See the full pricing table →Is this the right fit?
The strongest accounts have clear demand, enough budget to learn, and a team ready to follow up.
A good fit if you…
Not a fit if you…
Selling to other businesses? See our B2B PPC service →
Google Ads management questions
How long until we see results from Google Ads?
Early signal in 2–4 weeks — which searches convert and where budget is leaking. Reliable performance change takes 6–12 weeks, because the account needs enough conversion data for decisions to be based on more than a handful of events.
Can you work in our existing account, or do you need a new one?
We work in your existing account wherever possible. It holds conversion history and learning that a new account starts without. We rebuild from scratch only when the existing structure makes optimization impossible, and we’ll explain why before doing it.
Who owns the account?
You do. It stays under your billing and your ownership throughout. If we stop working together, you keep the account, the history and the data, and we hand over access the same week.
Do you use Performance Max?
Where it fits. It works well for ecommerce and for accounts with strong conversion volume. For most B2B lead generation we start with Search, where search terms and placements are controllable, and add Performance Max once there’s enough conversion data for it to learn from.
How do you handle branded search?
We track it separately from everything else. People searching your company name were largely coming anyway, so counting those conversions as campaign performance flatters the account. Whether to bid on your own brand depends on whether competitors are bidding on it.
What if our conversion tracking is broken?
We fix it before optimizing anything, as part of the first month’s work at no extra cost. It’s the most common problem we find and there’s no point optimizing against numbers that aren’t true.
Do you write the ads?
Yes — ad copy, extensions and testing are included. We’ll ask you for input on how you describe what you sell, because the language customers use is usually better than the language a marketer would write.
How many keywords should we be targeting?
Fewer than most accounts have. A focused set of keywords that genuinely match what you sell will outperform hundreds of loosely related ones, because budget concentrates where it converts instead of spreading across everything.
What reporting do we get?
A monthly report showing spend, leads and cost per lead by campaign, what changed and why, and what changes next month. Plus a call. If there’s a metric your board asks about, we add it.
Can you work alongside our existing agency?
Yes, provided responsibilities are clearly split and one party owns conversion tracking. Two teams editing the same account without a clear division is how conflicting changes get made.
Find out what your Google Ads budget is actually buying
A free audit of your account with specific, practical findings. Yours to keep either way.
Google Ads is one part of our PPC management service, alongside Meta and LinkedIn.