SEO services
SEO services that get you found on Google, and cited in AI answers
Technical SEO, content and link building for B2B companies and local service businesses in the US, UK and Europe.
SEO services make your website the page Google ranks, and the source AI assistants cite, when buyers search for what you sell. Crisolva audits your site first, then implements the fixes, writes the content and earns the links, and reports every month in leads, cost per lead and booked calls.
B2B plans from $800 a month · Local from $500 · Movement usually within 3–4 months
- Implemented, not just recommended
- Everything stays in your name
- No exit fee
Why SEO stalls
Why does most SEO bring traffic but not enquiries?
The work gets done. It just isn’t pointed at the thing you’re paying for.
Rankings for words nobody buys with
Traffic climbs on “what is…” searches while the pages that sell sit on page three. The report calls it growth.
Audits that never get implemented
A 40-page recommendations doc lands in an inbox and joins the developer’s queue. Months later, nothing on the site has changed.
Missing from AI answers
Buyers now ask AI Overviews, ChatGPT and Perplexity for a shortlist. If your pages aren’t a cited source, you aren’t on it.
No line from a visit to a client
Without conversion tracking into your CRM, nobody can say which page produced the enquiry that became revenue.
What’s included
What do our SEO services include?
Six disciplines, run as one plan, all implemented by us rather than handed over as a to-do list.
Technical SEO & site audits
Crawling, indexing, site speed, Core Web Vitals, mobile, redirects, canonical tags and XML sitemaps, checked page by page.
You get: A prioritized fix list, and the fixes made on WordPress or whatever your site runs on.
Keyword research & strategy
Every search mapped to buyer intent, including the questions people now put to ChatGPT and Google’s AI Overviews.
You get: A page plan where every page has one job and one set of searches to win.
Content writing
Service, location and article pages written for the person who buys, not for word count.
You get: Drafts you approve before anything publishes. You own everything we write.
On-page SEO & schema
Titles, meta descriptions, headings, internal links and structured data (Service, FAQ, Organization, Breadcrumb) that matches what’s on the page.
You get: Changes made in your CMS and listed in your monthly report.
Link building
Outreach to real, relevant sites in your industry. No bought links, no directory blasts, nothing that puts your domain at risk.
You get: Authority that compounds instead of getting penalized.
Local SEO
Google Business Profile, location and service-area pages, reviews and citations, for map-pack visibility in the US and UK.
You get: Accurate profiles and a real page for every market you serve.
AI search optimization runs through all six.
AI search optimization (GEO)
How do you get a business cited in AI Overviews and ChatGPT?
By being the clearest, most crawlable answer to the question. Google says its AI features need no special optimization, files or schema, so we don’t sell a secret method. We do what each platform has published, and we measure it.
Google AI Overviews & AI Mode
- Page indexed and eligible to show with a snippet
- Crawling allowed in robots.txt and at the CDN
- Key content in text, not locked in images
- Structured data that matches the visible page
- Business Profile kept up to date
ChatGPT search
- OAI-SearchBot allowed in robots.txt. Sites that block it aren’t shown in ChatGPT search answers
- Answer-first pages: the question, then a complete answer in the opening lines
- Facts stated plainly, with numbers where they exist
Microsoft Copilot & Bing
- Site verified in Bing Webmaster Tools, sitemap submitted
- Citations tracked in Bing’s AI Performance report, covering Copilot, Bing AI summaries and partner integrations
- The same answer-first pages, so one piece of work serves every assistant
In a study of 3,119 search queries, brands cited inside Google’s AI Overviews had about a 35% higher organic click-through rate than brands that weren’t.
Seer Interactive, November 2025. The researchers note this shows correlation, not proven cause.
How it's measured
Search Console’s generative AI report where Google has enabled it (rolling out to a subset of sites since June 2026), and Bing’s AI Performance citations.
This site is built the same way
Open to search and AI crawlers, including OAI-SearchBot, with FAQ and Service markup that matches the text you’re reading.
SEO and GEO
What's the difference between SEO and GEO?
Less than the acronyms suggest. Same foundations, different finish line.
| SEO | GEO (AI search) | |
|---|---|---|
| Goal | Rank in search results | Be cited in AI-generated answers |
| Where it shows | Google and Bing results, including the map pack | AI Overviews, AI Mode, ChatGPT, Copilot, Perplexity, Gemini |
| Built on | Crawlable pages, relevant content, links from real sites | The same, plus direct answers an assistant can quote |
| Success looks like | Rankings, clicks, enquiries | Citations, brand mentions, enquiries |
| Measured in | Search Console, GA4, your CRM | Search Console’s AI report, Bing AI Performance, prompt checks |
That’s why we run them as one job. A separate GEO retainer usually means paying twice for the same pages.
How we choose targets
How do you decide which keywords are worth ranking for?
By what the searcher is about to do, not by search volume. A term earns a page only if the person typing it could become a client.
| Search type | Example | What the searcher is doing | What we build |
|---|---|---|---|
| Hire | “seo agency for law firms” | Choosing a provider | Service or location page First priority |
| Compare | “how much does seo cost” | Building a shortlist | Pricing or comparison section |
| Problem | “why is my website not getting leads” | Diagnosing | A guide that leads to the service page |
| Definition | “what is seo” | Learning | Usually skipped |
Local SEO
What does local SEO involve for a law firm, clinic or home-services business?
Winning the map pack and “near me” searches in the places you actually serve, in the US and UK.
Law firms and healthcare providers have advertising rules to follow. Nothing goes live without your review.
- Google Business ProfileCategories, services, photos and hours, kept current.
- Location and service-area pagesOne genuine page per place you serve, not one template with the city swapped.
- ReviewsA steady way to ask for reviews and to reply to them.
- CitationsYour name, address and phone number consistent across directories.
- Map-pack trackingWhere you appear in local results, area by area.
How it runs
What happens after you request an SEO audit?
Five steps. You see the plan and approve every change before it goes live.
01
Free SEO audit
Within 3–5 business days
You receiveA recorded walkthrough or written report of the top 5–10 findings, prioritized by impact.
02
Strategy & proposal
Weeks 1–2
You receiveA keyword and page plan, what we’d fix first, and the fee, before anything is signed.
03
Fix & build
Weeks 2–6
You receiveTechnical fixes made and priority pages rewritten, each approved by you before it goes live.
04
Publish & earn links
Month 2 onward
You receiveContent published to the plan, and links earned from relevant sites.
05
Report & compound
Every month
You receiveLeads, cost per lead and booked calls, plus what we changed and why, on a 30-minute call.
Movement usually shows in 3–4 months; competitive terms take longer. Give SEO about six months before judging it, and we’ll say so before you sign.
Your side: Read-only access to Search Console, analytics and your website, about two hours in week one, then roughly an hour a month.
Pricing
How much do SEO services cost?
Crisolva’s B2B SEO plans cost $800 or $1,000 a month, and local businesses start at $500. Your plan depends on how much content you need, how competitive your searches are and how many locations you serve. We confirm it after the free audit, before anything is signed.
B2B Starter
B2B companies starting SEO, with a focused set of services
$800 a month
- Your service pages rewritten first, around the searches buyers actually use
- 2 pages or articles written or improved each month
- Link outreach to relevant sites in your industry, every month
- Keyword and page plan reviewed every quarter
B2B Growth
B2B companies with a long sales cycle and competitive searches
$1,000 a month
- Everything in B2B Starter
- 4 pages or articles each month, including in-depth guides built from the questions your sales team hears
- Pages buyers check before they call: comparisons, use cases, pricing
- Leads followed into your CRM, so the report shows which pages produce qualified opportunities, not just form fills
Local
One-location service businesses: law firms, clinics, home services
$500 a month
- Google Business Profile managed: updates, photos and weekly posts
- 2 service or location pages written or improved each month
- Citations cleaned up and kept consistent, and local links earned from associations and partners in your area
- A simple routine for asking for reviews and replying to them
- Map-pack tracking for the area you serve
Every plan includes
- The free audit, then a keyword and page plan
- Technical fixes, on-page SEO and structured data
- AI search optimization
- Lead tracking, so every enquiry is tied to the page it came from
- A monthly report and a 30-minute call
- Everything kept in your name
No setup fee. A 3-month starting term, then month to month with 30 days’ notice.
| Market benchmark | Typical monthly fee | Source |
|---|---|---|
| Agency SEO retainer | $1,500–$5,000 | SEO.com pricing guide, updated Oct 2026 |
| Local SEO | $500–$2,500 | SEO.com pricing guide, updated Oct 2026 |
| Most common retainer band | $501–$1,000 | Ahrefs survey of 439 providers, published 2023 |
What moves the price
- How competitive your searches are
- How many locations you serve
- How much content you need each month
- How much of the site needs fixing first
What you don't pay for
- The audit
- A setup fee
- Exit or handover fees
- Surprise scope: anything extra is quoted and approved first
Reporting
What does a monthly SEO report show?
Three numbers on page one, every month: leads, cost per lead and booked calls. Then a 30-minute call with the person running your account.
On page one
- Leads from organic search, and the pages that produced them
- Cost per lead
- Booked calls
- Rankings for the searches in your plan
- AI citations, where Google and Bing report them
- What we changed and why, including what didn’t work
Available, never the headline
- Total impressions
- “Keywords in the top 100”
- Domain authority scores
- Hours logged
You own everything. Content, accounts and data stay in your name, so leaving never means losing them.
Fit
Is SEO the right channel for your business right now?
A good fit if you…
- Can give a channel about six months before judging it
- Have buyers who search for what you sell, by service, problem or place
- Get visitors but too few enquiries
- Sell B2B with a long sales cycle, where content does the early selling
Not a fit if you…
- Need leads this month. Paid ads work faster →
- Want a guaranteed #1 ranking. Google says nobody can promise that
- Can’t allow changes to your website. SEO has to change the site to work
- Have no one who can approve a page or a draft
If the right-hand column describes you, say so. We’d rather point you to the right channel than sell you the wrong one.
Choosing an agency
What should you ask an SEO agency before hiring one?
Google publishes its own list of questions to ask an SEO. Here are our answers to the ones that matter most.
| Question to ask (Google’s list) | Our answer |
|---|---|
| Can you show me examples of your previous work? | Start with the free audit: you see exactly how we work, on your own site, before you pay anything. And look at this site. It’s built the way we’d build yours. |
| Do you follow Google Search Essentials? | Yes. No link schemes, no doorway pages, no tactics we’d need to hide from you. |
| What results do you expect, and in what timeframe? | Movement in 3–4 months, longer for competitive searches. The proposal names the pages and searches we expect to move first. |
| How do you measure success? | Leads, cost per lead and booked calls, every month. |
| Will you share every change you make to my site? | Yes. Every change is listed in your monthly report with the reason for it. |
| What access do you need to start? | Read-only access is enough for the audit, and you can revoke it whenever you like. |
Google also says no one can guarantee a #1 ranking on Google. Anyone who does is a reason to keep looking. Read Google’s list →
FAQ
Frequently asked questions about SEO services
What are SEO services?
SEO services are the work that gets a website found in search: fixing technical problems, choosing the searches worth winning, writing and optimizing pages, and earning links from other sites. Done well, they bring visitors who are already looking for what you sell, and they make your pages the sources AI assistants cite.
What do your SEO services include?
Technical SEO and audits, keyword research and strategy, content writing, on-page SEO and structured data, link building, and local SEO. AI search optimization runs through all of them. We implement the work ourselves rather than handing over a list of recommendations.
How long does SEO take to show results?
Movement usually shows in 3–4 months, with technical fixes sometimes sooner and competitive searches taking longer. SEO is a compounding channel: it starts slower than ads and finishes stronger. Anyone promising page one in weeks is describing luck or spam.
How much do SEO services cost?
Crisolva’s B2B SEO plans cost $800 or $1,000 a month, and local plans start at $500, depending on how much content you need and how competitive your searches are. Most agency SEO retainers run $1,500–$5,000 a month (SEO.com, 2026). There’s no setup fee, and we confirm your plan after the free audit.
What's included in the free SEO audit?
A crawl and review of your site’s technical health, indexing, speed, on-page basics and the biggest ranking blockers, delivered as a recorded walkthrough or written report covering the top 5–10 findings, prioritized by impact. No obligation, and the findings are yours either way.
Do you write the content too?
Yes. Content is part of the service, mapped to the keyword and page plan and reviewed by you before anything publishes. You own everything we write.
Does SEO still matter now that people ask AI instead of Google?
More than ever. AI answers are built from the same pages SEO produces: Google’s AI features, ChatGPT and Copilot cite pages that are crawlable, clearly structured and answer the question directly. It’s one discipline now, not two.
What's the difference between SEO and GEO?
SEO aims to rank in search results; GEO, or generative engine optimization, aims to be cited in AI-generated answers. They share the same foundations, and Google says its AI features need no special optimization beyond normal SEO best practice, so we run them as one job.
Can you do local SEO for a law firm or clinic?
Yes. Local service businesses are one of our two core segments. Local SEO means winning the map pack and “near me” searches through Google Business Profile optimization, local pages, reviews and citations, in the US and UK.
Do you guarantee rankings?
No, and be wary of anyone who does. Google itself says no one can guarantee a #1 ranking. What we commit to is the work in your plan, done and reported every month, and an honest read on what is and isn’t moving.
Should we start with SEO or PPC?
If you need enquiries this month, start with paid search, which gives a read on cost per lead in 4–6 weeks. If you can give a channel six months, SEO builds an asset that keeps working without paying per click. Many businesses run both: ads for now, SEO for later.
Is there a long-term contract?
No. Every plan starts with a 3-month term, which covers the first fixes, the first pages and the first reports, then runs month to month with 30 days’ notice. We still suggest giving SEO about six months before judging it. There’s no setup fee and no exit fee.
What happens if we stop working together?
Everything stays yours. Content, Search Console, analytics and the website are in your name from day one, and there’s no handover charge. Rankings built on a sound site and useful content don’t vanish when work stops, though they can slip if competitors keep investing.
Can you work with our in-house writer or developer?
Yes, and it usually makes things faster. We agree who owns what up front, so nothing is done twice and nothing falls between us.
Next step
Find out what's holding your rankings back
The free SEO audit gives you the top findings on your site (technical blockers, content gaps, quick wins), prioritized by impact and explained in plain English. Keep it whether or not we ever work together.